We Provide Upholstery Services Across Auckland
Restore personality, brand identity, and value to any upholstered surface with expert custom embroidery in Auckland. From business logos stitched into restaurant booth seats to family crests on dining chairs — we bring precision and artistry to every commission.
Our embroidery is designed to complement upholstery work — it’s most commonly combined with a reupholstery or new soft furnishing project, but we also offer embroidery as a standalone service on existing items. From subtle monograms to bold corporate branding, we serve customers across Auckland including North Shore, Mt Roskill, Manukau, and West Auckland.
From car seats and boats to sofas and commercial spaces, we repair, restore, and customise upholstery using premium materials built for New Zealand conditions. Quality workmanship, fast turnaround, and affordable pricing across all of Auckland.
Hundreds of colours, textures, and patterns
Auckland-wide marine upholstery service including Central, East Auckland, and North Shore
Most marine upholstery completed in 7 business days
Upholstery solutions that every style and budget
Quality workmanship with 5 star reviews
Make your brand visible in your commercial space by embroidering your business logo onto seating, headrests, cushions, uniforms, or any other fabric surface. Logo embroidery is a popular choice for restaurants, hotels, gyms, and corporate offices, where it adds a professional, premium touch that distinguishes your venue. We work from your existing logo files and advise on the best colours, thread types, and placement for a high-impact result.
Monogrammed upholstery and soft furnishings are a mark of quality and personal taste. We embroider initials, names, or monogram designs onto cushions, headboards, chair backs, and other soft furnishings in a range of styles — from classic serif monograms to modern script and block lettering. Monogram embroidery makes a beautiful addition to custom-made curtains, squabs, and upholstered furniture.
Show your support by embroidering club logos, team colours, and mascots onto seats, headrests, cushions, and other upholstered surfaces. Sports club embroidery is popular for team vehicles, clubrooms, and personalised supporter gear. We work with all sports clubs and can embroider on both new and existing upholstery.
A family crest embroidered onto a headboard, cushion, or chair back is a deeply personal touch that connects your home to your heritage. We work from existing crest artwork or historical designs, carefully translating complex heraldic details into precise embroidery. Family crests make memorable, lasting additions to heirloom furniture pieces.
Sometimes a few words say everything. We embroider custom text — quotes, names, dates, place names, or personal messages — onto cushions, curtains, headboards, and any other fabric surface. Popular for gifts, nursery decor, commemorative items, and personalised home accessories.
Custom embroidery on car headrests, seat backs, and steering wheel covers is a popular personalisation choice for vehicle enthusiasts and business fleets alike. We embroider names, initials, logos, or custom designs onto automotive upholstery as part of a full reupholstery project or as a standalone service on existing car seats.
Custom embroidered items make thoughtful, lasting gifts. We create personalised cushions, blankets, bags, and other fabric items embroidered with names, dates, and messages to your specification. Popular for birthdays, weddings, new homes, new babies, and other milestone occasions across Auckland.
A: We work from vector files — AI, EPS, SVG, or high-resolution PDF — for best results. If you only have a JPEG or PNG of your logo, we can assess it; high-resolution files with clean edges work best. For complex logos, we may need to simplify some details to translate well into embroidery thread.
A: Yes — we offer embroidery as both a standalone service on existing items and as part of a new upholstery project. Bring your item to us or send photos and we can advise on what’s possible and provide a quote.
A: We can embroider on most fabric and vinyl surfaces used in upholstery — including car seat headrests, cushion covers, curtain panels, headboard fabric, canvas, and more. Some very stretchy or delicate fabrics may require additional backing — we’ll advise when we assess your item.
A: A simple monogram starts from around $30–$60. Complex logos or large designs cost more due to the additional stitching time. Contact us with your design and we’ll provide a specific, itemised quote.
EXCELLENT Based on 26 reviews Posted on Andrew Young So thrilled with our newly upholstered armchairs; Viraj showed us a big range of fabrics and we ended up being quite daring with a bold, luxurious, leafy option; stunning result thanks to beautiful craftsmanship. Highly recommend and will use again.Posted on Marina Short Thank you Upholstery World for the professional work, fast delivery and friendly team. Very reasonable prices and excellent quality finished work. Highly recommended.Posted on Tanya Turuwhenua Thank you for a great experience and outcome, the chairs you re-upholstered look amazing. Like new. I highly recommend and will happily utilise you again.Posted on solei paul Go with these guys for your next project! From when we emailed Viraj to receiving our reupholstered sofa, these guys have kept customer service front of mind . Well done team, we look forward to providing you more work over the coming years- very impressed with quality of product - prompt and easy to deal with. CheersPosted on Ronak Modi It’s amazing to get our old stuff look new. Thanks to Upholstery World.Posted on Jenna Roake I reached out to Sejal to finish some new bench seats we had put in. Both Sejal and Viraj were really prompt with coming to visit, listening to the types of fabric and interior look we were going for and produced some stunning squabs that we are really happy with. We also had our curtains shortened to suit the new bench seats. The only slight issue was that we had get the squabs and curtains redone twice. The squab piping wasn’t on the edges of the squabs and there was bulk of fabric at the bottom of the squabs. The curtains & backing hadn’t been individually sewn causing bulging at the bottom. But Viraj was more than happy to understand what we were looking for and took both the squabs and curtains back to ensure a beautiful result. Thank you both for your patience and producing a stunning feature in our home.Posted on Joanne Jorgensen 22/7/25. Viraj came out and saw us in in our home in quick time to view our very cat scratched dining room chairs. Within 1 week they were looking brand new with the fabric we had chosen from samples Viraj had brought with him. Viraj was very helpful, professional and courteous in his approach to us. The cost was very reasonable and we would highly recommend anyone looking for upholstery needs to give Viraj a call.Posted on Alison Blaiklock We thought our old sofas were so munted and worn that they were beyond repair. But Viraj and Upholstery World did amazing, beautiful and affordable work restoring them and now we feel like we are in a luxurious resort! Viraj was considerate, great to communicate with, and gave very helpful advice.Posted on Andrew Malmo I agree with the other reviewers here. Upholstery World did an awesome job of two seat cushions, I'm super happy with the result. Really great service from first contact to delivery, thanks very much Viraj! Highly recommend.Posted on Anna Trotter Viraj has just delivered our beautiful 50+ year old arm chairs recovered and they look amazing! From the moment I contacted Upholstery World we had a five star service. He was super efficient, very reasonable, he collected and returned the chairs with no hassle at all. The upholstery job is top notch and he organised the purchase of the fabric from Warwick in Auckland for me. The entire process was seamless ... big thanks to Viraj, I would HIGHLY recommend him!